Diamonds Buy and Sell Sarasota


Welcome to Sarasota Watch Company, where you will find only the highest quality fine diamond jewelry along with outstanding customer service and professional guidance. Our diamond experts explain what to look for when choosing a diamond. We offer an extensive diamond inventory to help you pick the right one. Our experts will work with you to take the guesswork out of the diamond search process.

Pre-Owned Diamonds

If you have been in the market for a diamond, then you understand how expensive they can be. Sarasota Watch Company offers an exceptional selection of certified pre owned diamonds that make it affordable to own them. Each diamond from SWC is guaranteed and certified. Our variety of pre owned diamonds is one of the largest in the area.

Engagement Rings

Price is one of the main benefits when buying a pre owned engagement ring. This does not mean the ring is of lesser value or quality. In fact, diamonds do not deteriorate over the years and once cleaned properly look brand new. Keep in mind if the ring you choose needs to be altered or sized in any way to make it perfect, we do the work right here at Sarasota Watch Company. We want your special day to be reflected in the ring you give to your special person.  

Selling or Collateral Lending

When looking to sell or get a loan on your valuable diamond, Sarasota Watch Company pays top dollar and prides themselves on their honesty and integrity. The value of a diamond varies depending on its characteristics. The color, clarity, cut, carat, and shape all play an important role in the value of your diamond. You want to make sure you are getting the best price when looking to sell. Come in and speak to one of our experts and comfort yourself in knowing you received the best deal for your diamond.

Loyal Diamond Customers

Sarasota Watch Company buys and sells a large variety of quality diamonds because of our reputation and payouts. We have one of the best loyal customer base that travels from all over including: Tampa, St Petersburg, Bradenton, Lakewood Ranch, Longboat Key, Siesta Key, Sarasota, Osprey, Nokomis, Venice and beyond!