About Us


Sarasota Watch Company

About Sarasota Watch Company

Sarasota Watch Co. has been in the watch business for over 25 years. We specialize in new watches, watch repairs, classic estate watches, and watch appraisals. From the moment you enter SWC,  our friendly, professional staff will greet you with a warm smile and make you feel instantly at home.  Save yourself time and money by choosing Sarasota Watch Company for all your watch, jewelry and diamond needs. Sarasota Watch Company offers the finest collections of jewelry and watches. Located in the heart of Sarasota, easy access and our pleasant expert staff will help you pick out the perfect piece.

Our collection of pre-owned watches is the largest in the area. We carry all brands Rolex, IWC, Breitling, Cartier, Tag Heuer and many more. Sarasota Watch Co. also carries a wide selection of brand new watches such as Michael Kors, Citizen Eco Drive, Bulova, and more!

Service On Mechanical Watches


Our 1 year warranty does not cover “external damage” to the product. Sarasota Watch Co. does not service watches with any damages resulting from wear and tear to the watch case, crystal/glass, bracelet, bezel, straps, screws, crown/stem, finishes, clasps/buckles, or any other physical damage to the watch. Our warranty only covers the mechanical parts, “the mechanism” of the watch.

Our goal is to make your shopping experience as pleasant and enjoyable as possible! We hope you will have a great experience with us! Thank you for your business.


All orders are shipped within one business day of when payment is received. We do not accept returns on international shipping orders. All duties and import fees/taxes are the sole responsibility of the buyer, Sarasota Watch Company is not responsible for any additional fees via international shipping. Please check with your local post office for more information on duties/import taxes in your respective country.